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1. The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: Eastern University Library [Call number: 658.8343 KAN 2009] (2). Items available for reference: Eastern University Library [Call number: 658.8343 KAN 2009] (1).
2. The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Eastern University Library [Call number: 658.8 KAN 2012] (9). Items available for reference: Eastern University Library [Call number: 658.8 KAN 2012] (1).

Last Updated on 25 March 2024
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